Man and woman training in Vuori

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. We’re evolving the definition of traditional activewear.

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. We’re evolving the definition of traditional activewear.

Investment In Happiness

We’re committed to delivering a great experience for our customers. Which is why our Investment in Happiness is our product guarantee. Love it or send it back. Free returns (some exclusions apply). But Vuori’s Investment in Happiness is more than just a product guarantee. It’s our approach to business and life. We invest in the happiness of our team, our community, the natural environment, and most importantly—each other. That same perspective comes to life through The Rise The Shine, where meaningful experiences leave us feeling connected and inspired.

Man and woman wearing Vuori clothing outside

Our Supply Chain

We request that our Tier 1 manufacturing vendors abide by our Vuori Vendor Code of Conduct, where we set forth our expectations for the fair treatment of labor, safe and healthy working conditions and strict environmental practices.

Close up of Vuori shirts

Impact

We see it every day, we’re simply Happier on a Healthy Planet. That’s why we have developed a dynamic program aimed at protecting our earth. As we grow, we continue to adhere to our commitments through our governance, the way we make products, and our relationships with the natural environment and with our community.

Female model working out in Vuori clothing

Community

Encinitas, California inspired the creation of Vuori. It’s our backyard and playground, As a values-based business, we aim to prioritize great relationships, bringing together people from all walks of life to share positive, meaningful experiences.

Ocean